Every business wants to increase its overall web traffic. But search engine algorithms are always changing, platform engagement rates vary by industry, and digital ads can be a poor investment if you don't know what you're doing. All that's to say, increasing web traffic isn't easy. It takes intentional effort, technical knowledge, time, and patience. Today, we'll be breaking down a few tips to increase web traffic for small businesses.
But before we dive in, let's review the top traffic sources for small businesses.
- Organic search traffic is when a visitor clicks on your link from a search engine, such as Google or Bing.
- Paid search traffic refers to the visitors who click on an ad from a search engine, such as Google.
- Social media traffic refers to when a visitor clicks on a link on a social media platform, such as Facebook, LinkedIn, Twitter, Instagram, or others.
- Email traffic is when a visitor clicks onto your site via an email campaign.
- And direct traffic is when a visitor typed your website URL into their browser.
How to increase organic search traffic
The first step towards increasing your organic search traffic is choosing the right keywords. Keywords help search engines understand what your website is about so they know how to rank your pages and when to display them in search results. To make sure you're targeting the right keywords, target phrases based on your domain authority.
From there, write detailed, original, and highly informative pages of content that answer questions that relate to your topic. When it comes to SEO (search engine optimization), one long-form blog is better than a lot of short-form blogs.
How to increase paid search traffic
To get started with PPC campaigns, choose which platforms will work best for your brand. You may want to start with just Google Ads or Bing Ads because these two platforms have more advertising features available.
When you're setting up your campaigns, don't rely too heavily on broad keywords; this could cause your ads to been shown to people who aren't interested in what you have to offer. Be sure to also add site link extensions, call extensions, and structured snippets. These will all help increase your click-through rates.
Once your ad is up and running, be sure to routinely add in negative keywords as needed.
How to increase social traffic
First things first, you want to ensure you're on the right social platforms. Think about your target audience and which social media platforms they use. Not every business needs to have an Instagram or Twitter account.
Next, be sure to create engaging content for your social feeds. How-to articles numbered list articles (think: 5 Ways to Increase Social Media Traffic), and video content all tend to perform well on social media.
You can also dive into the analytics and boost any organic posts that had higher-than-average engagement rates.
How to increase email web traffic
Email web traffic is fairly simple. The bigger your list, the more people you’ll reach. Be sure to segment groups as much as possible so you can send emails that are more appropriately targeted. And no matter what, come up with a catchy subject line.
Learn more about how to increase web traffic for small businesses
If you’re interested in learning more about how to increase web traffic for small businesses, reach out to of small- and medium-sized businesses increase their traffic and leads.
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